Andrew Smith

Open to VP and Senior Operator Roles

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Testimonials

“Amazing experience i love it a lot. Thanks to the team that dreams come true, great! Really appreciate there approach”

Lassy Chester

Art Director

“Amazing experience i love it a lot. Thanks to the team that dreams come true, great! Really appreciate there approach”

Lassy Chester

Art Director

“Amazing experience i love it a lot. Thanks to the team that dreams come true, great! Really appreciate there approach”

Lassy Chester

Art Director

“Amazing experience i love it a lot. Thanks to the team that dreams come true, great! Really appreciate there approach”

Lassy Chester

Art Director

Professional Experience

Chief Executive Officer & Chief Marketing Officer

AutoRaptor

2022-2025

2022-2025

SaaS CRM platform serving independent auto dealerships

Recruited to scale operations and prepare for acquisition.

  • Delivered 4× acquisition exit in 24 months through operational restructuring and revenue growth.
  • Rebuilt leadership team across product, sales, and success while maintaining business continuity.
  • Cut OPEX by 40% and feature-related churn by 30% through platform modernization.
  • Built the company’s first scalable marketing and sales infrastructure, introducing forecasting, pipeline management, and sales contracts that standardized pricing and improved deal velocity.
  • Reduced CAC payback to 1–2 months and shortened sales cycle to 2–4 weeks through pricing optimization, funnel efficiency, and faster, data-informed decisions.

Chief Growth Officer

Venture Studio & VC Partnerships 

2019-2022

2019-2022

Venture studios and early-stage investment vehicles (Techstars → Joy Labs → Hive Hatch)

Founding team member across three venture studios launching early-stage SaaS companies.

  • Led GTM and product strategy across venture-backed SaaS startups.
  • Backed 19 early-stage investments in 12 months, overseeing deal flow, diligence, and portfolio growth with founders and investors.
  • Secured $100K+ in annual savings for portfolio companies through strategic vendor partnerships (AWS,Google, HubSpot, Twilio).
  • Partnered with SendGrid founder Isaac Saldana to launch a new communication platform from concept to public beta, leading product, marketing, and user acquisition.
  • Co-developed Techstars innovation sprints connecting 50+ founders with talent and investors.

Senior Director, Growth Marketing

Upserve

2016-2019

2016-2019

Restaurant technology company acquired by Lightspeed for $430M

Hired to scale marketing operations and establish predictable revenue growth during rapid expansion.

  • Doubled revenue to $40M in 3 years while improving unit economics and CAC.
  • Managed $3M budget and 12-person team across demand gen, content, and product marketing.
  • Increased SQLs by 47% and organic traffic by 118% YoY through integrated inbound and performance strategies.
  • Secured $100M+ Vista Equity Partners investment in 2017 by demonstrating scalable growth metrics and strong market positioning.
  • Led marketing integration for 2 acquisitions (Breadcrumb, SimpleOrder), overseeing brand alignment and GTM execution.
  • Built 10K+ restaurant community and partnerships including Netflix and industry leaders.

Senior Marketing Manager

SendGrid

2014-2016

2014-2016

Email delivery and marketing automation platform Acquired by Twilio for $2B

Led growth marketing, product development, and customer success for SendGrid Labs, building GTM and

acquisition strategies for emerging SaaS products.

  • Acquired 60K+ users through integrated acquisition campaigns across Meta, Google, and Product Hunt.
  • Launched behavior-driven email app in 6 months; earned Product Hunt “App of the Day”.
  • Created GTM strategies for 8 new products, informing $5M+ annual investment decisions.
  • Established testing frameworks that improved product-market validation and guided resource allocation.

General Partner & VP Digital Marketing

HCC Marketing

2005-2013

2005-2013

Full-service marketing agency (B2C, B2B, DTC) transformed into digital-first operation

Led the firm’s transition to data-driven marketing and technology-enabled services. Additional details available upon request.

Key Achievements

  • 4× acquisition exit at AutoRaptor in 24 months.
  • Built scalable GTM infrastructure at AutoRaptor, cutting CAC payback to 1–2 months and shortening sales cycle to 2–4 weeks.
  • Doubled revenue to $40M and secured $100M+ Vista Equity investment at Upserve.
  • Backed 19 early-stage SaaS investments in 12 months.
  • Generated 60K+ users through SendGrid Labs product launches.

Skills

Extend leading-edge partnerships
Engage web-enabled infomediaries
Target integrated users
Whiteboard ubiquitous content
Innovate bleeding-edge solutions
Brand web-enabled schemas
Cultivate real-time markets
Cultivate integrated markets
Innovate bleeding-edge solutions
Brand web-enabled schemas
Cultivate real-time markets
Cultivate integrated markets